Twitter for Business? 5 Ways to Tweet

Posted on January 8, 2009. Filed under: Uncategorized | Tags: , |

So you want to use Twitter in your business?  It’s easier than you think!  Here are five ways to use just a sentence or two to generate interest and add value to your followers:

  1. Let your followers see a bit about your life.  What is important to you? What are you reading?  Who inspires you?
  2. Share a quick fact about the work that you do.  Did your longest-standing customer just give you a phone call for another order?  Did you make a new relationship?  Let your people know.
  3. If you don’t have something personal, you can always give an industry statistic that will be useful to your followers.  eg: The number of Twitter users grew an amazing 26% last month.
  4. Along that same line, if someone you follow tweets about a good business-related news item, or an event that they are involved in that could be useful to your target market, “retweet” them by forwarding the message on to your followers. Good news travels fast, and spreads good karma too.
  5. Feel free to dish out your daily “trivia”, but make it meaningful. If you are going to share what you had for breakfast, see that you have a good reason to share it – for instance, you may be an athlete sharing what powers you through the day.  Or maybe that breakfast contained your first home-grown grapefruit, which lets people know that you have a green thumb and healthy habits. 

Here’s the bottom line:

Before pressing send, ask, “Is this going to help people know, like and trust me?”  Remember that Twitter is a very interactive, fast-paced medium.  People want to feel that they know you, and you want to put forth an attractive but authentic version of yourself.


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