“Only Connect” – Why I’m Renaming My Blog

Posted on March 2, 2009. Filed under: Small business communications | Tags: , , , , , |

connect1It’s all about taking action, folks.

“Sea Change” requires a name change
I’ve had this little blog since the end of November, and its existence has coincided with a fascinating sea change in the way I do business.  What started out as a vaguely self-absorbed exploration of my own life coming to terms with and even thriving with ADHD (yes, grown women can have it too) insisted on evolving into a place where I could talk about my business.  At the same time, I went from de facto employee with one major client and a couple of side projects to full-time business writer and PR and Marketing consultant.  In December, I thought this blog was going to be about the area of expertise where I’ve always had a sharp edge: getting your message out to the right people, at the right time, in the right language.

I had no idea that social media was going to become such a huge part of the picture. (See “Social Media: My Christmas Project Run Amok” for my initial thoughts as I dove into the pool).  But here I am at the beginning of March – and helping clients get a feel for social media has become as much a part of what I do as the actual writing and editing consults.

Time to take action
Then this morning on Twitter, one of my good buddies ADHDParenting (actually, Debra Sale Wendler) asked which pitch was more interesting: “Kids w ADHD 5 conditions under which child can pay attention. OR, 5 things that MUST happen B4 discipline works”  Forgive the formatting folks, she only has 140 characters to pose the question.

Well, give me the “5 Things That MUST happen” even better – “5 Things You Can Do”.  Why?  Because it’s information you can act on.  I’m always harping on about how “what X is” messages pale next to “what X does” messages.  And it’s time to apply that message to myself.

What X Does > What X Is
“The Message Maven” may be what I am.  Actually, I’m kinda tired of the term “maven” – so even that may need a facelift. You’re going to be more interested in what I do – even better, what I do for you, or what I wish we could all do a bit better.  And the answer to that is in one of my favourite literary quotations, from the novel Howard’s End, by EM Forster.

Only Connect.  That’s what we are aiming for each time we reach out to friends, potential clients, mentors, whoever.  It’s the bedrock philosophy behind everything that happens on Twitter, Facebook, LinkedIn, MySpace, YouTube and any number of other social media sites, blogs, bookmarking services and what-have-you on the Web.  It’s a second-person imperative, for you grammar geeks out there.  I’m asking myself and the whole world to do something, and something good: to touch people with our messages.  To affirm the community that we are a part of, online and off.

Thankfully, the URL and feed of this blog will stay the same, so I don’t have to rewire all the places that I feed this blog.  It’ll still show up on Facebook, LinkedIn, MetroCascade, and feeding to my Twitter Account through Twitterfeed.  Yes, if you want to turboboost your blog in the same way, I can help you…

I hope you like the new name, the new focus and the new energy that comes with it!

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